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    Moment Skis

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    THE STRAIGHT DOPE

    Moment exists today because twenty years ago, nobody was listening. The industry was oblivious to the community, and when no one could buy the skis they wanted—to ski the way they wanted to ski—Moment decided to build the damn things themselves. Moment Skis did so carefully, with the best, highest-quality materials Moment could find, because breaking a pair meant days of work to replace and more time off the snow. Moment Skis did it by hand because there was no other way.

    Two decades later, what started as a labor of love born from frustration and longing—building skis for themselves, friends, and family—has turned Moment into the largest ski manufacturer in the United States. Moment Skis learned a hell of a lot over that time—they’ve gone through three factories, seen several X-Games medals, a couple of FWT wins, and a few Olympic podiums to boot. Moment has seen plenty of ski trends come and go and—if you’ll allow them to say so—even set a few themselves.

    Moment has come so far as to build out their very own factory, complete with a showroom and a sparkling clean bathroom for their esteemed guests . In those 21 years, day in and day out, Moment spent countless hours perfecting and refining the art of manufacturing skis for the skiing they like best—North American Freeride—and it hasn’t stopped since. After all, it isn’t just the skis themselves that Moment loses sleep over—it’s the whole process; all the ingredients, and every step that makes it all come together juuust right. But one thing they’ve never stopped believing is that the best skis on Earth are designed and built by hand, by skiers themselves, with the best materials available.

    What Moment decides to build isn’t dictated by a board of directors or a committee of accountants and market-research analysts, staring at last year’s profit-and-loss statement and projections of which concepts will create traction within a carefully targeted demographic. Moment isn’t a publicly traded company or a subsidiary of a multinational sports conglomerate. They don’t make rental fleets(Bentgate does have Moment Skis available for Demo!!), or exclusive deals with retail chains or resorts. They make what they want for themselves, their athletes, their friends, their neighbors, their families, and for you—the fans of Moment who have NEVER been afraid to tell them what they love and hate.

    That’s right, Moment makes skis for you. Don’t get a big head over it, because they don’t take every crazy idea and run with it. But Moment would be lying if they said their customers didn’t have a hand in their design and production decisions. After all, you’re what's helped Moment grow from their small beginnings. All the final decisions though, always have, and always will, happen on snow. Turns out, being guinea pigs for your insane one-off theories about what’ll work on snow translates into more than a few hospital visits when you put those concepts on edge at 50mph. Think they’re full of it? Ask Moment how the Deathwish got its name over a beer sometime.

    Moment is and will always be a small company, no matter how big they get. Living and breathing the anti-corporate ethos is what made them successful and they’d be stupid to forget it. That’s Moment's promise. That all means that when they want to change something, they can do it right away—and they do. When it comes down to R&D for a new idea it’s not uncommon to have a few skis built one day to be skied and tested the next. In fact, when push really comes to shove, they can do it the same day. Find another ski company that does that. They’ll wait. You can say that keeps Moment grounded—they’ll say it keeps them hungry.

    That all means that Moment's approach is a bit different than what board meetings and race rooms prefer. Fine with us. From the looks of things, there are plenty of you who agree it ain’t all blue-bird pow days and fresh corduroy—they build skis for those that get after it day after day. Storm days and wind scoured, blown out, coral reef low tide days be damned. First chair to last call, there are plenty of you who feel better with a pair of Moments on your feet. Glad to have you aboard. Your support is what keeps the wheels spinning and makes the magic happen.

    WELCOME TO THE BIGGEST LITTLE SKI COMPANY

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